IVY
IVY is the new proposal for banking transactions in the USA, similar to PIX in Brazil, where people can make instant transfers/ payments and no fees.
With a "Check" in place of the "V", I tried to symbolize the completion of the payment in the logo, making it easily understandable and identifiable. I also wanted to bring a youthful vibe with the colors and typography chosen, making it also a versatile brand.
Art Direction, Branding, Design
