Instituto Dayan Siebra
Dayan Siebra is a vascular doctor, sometimes called vascular interventionist, also a YouTuber, with the goal of improving the health condition of his audience, preventing and combating diseases. He provides tips on his page about nutrition and supplement products for various needs in his videos.
The challenge was to create an identity that resonates with his audience while also having a solid, flexible and enduring foundation for his products that vary in composition.
I aimed to bring something that is easily interpreted with a symbol reference to the shape of plants/herbs like a fractal.
Art Direction, Branding, Design
The symbol was designed to evoke a fractal arrangement of leaves,
drawing inspiration from the natural remedies and holistic approach
that define Dr. Dayan Siebra and his team. Its geometric construction
creates a sophisticated, timeless mark that is both highly recognizable
and visually balanced, reinforcing a sense of harmony, growth, and trust.
