WS Tech
WS Tech is a technical assistance brand specialized in computer, notebook, and ultrabook maintenance, designed to convey reliability, precision, and efficiency. The goal of the project was to create a clear and modern visual identity that reflects the essence of technology.
The logo was inspired by the chips found on computer motherboards and electronic devices, with shapes that reference their structure and connections, resulting in a solid and contemporary symbol.
The color palette draws from the metallic tones of electronic chips and circuits, reinforcing the brand’s technological, innovative, and trustworthy positioning.
Art Direction,
Branding, Design
The symbol was developed by transforming the WS
letterforms into a circuit-inspired structure, referencing
the conductive paths commonly found on computer chips
and electronic hardware. This approach creates an identity
that feels inherently connected to technology while remaining clean,
distinctive, and instantly recognizable.
