https://andersonsoares.work ANDERSON SOARES Sat, 27 Jun 2026 20:53:08 +0000 https://andersonsoares.work en https://andersonsoares.work/goodNes Sat, 27 Jun 2026 20:53:08 +0000 ANDERSON SOARES https://andersonsoares.work/goodNes goodNes For the Nestlé GoodNes homepage, we designed a flexible set of content sections using modular component variations. This approach allowed us to showcase a wide range of product categories throughout the page, while also highlighting recipes, featured content, and the latest product promotions. The project established a scalable design framework for integrating Nestlé brands in a consistent, engaging, and user-friendly way across the portal. Design, UX/UI &nbsp; &nbsp; &nbsp;&nbsp;<img width="1920" height="5280" width_o="1920" height_o="5280" data-src="https://freight.cargo.site/t/original/i/5538d963c6ff34896e5d733fbc9b6483f330d6ca29e295c06ffdac08277a62a6/goodnes-mood-work.jpg" data-mid="249874572" border="0" src="https://freight.cargo.site/w/1000/i/5538d963c6ff34896e5d733fbc9b6483f330d6ca29e295c06ffdac08277a62a6/goodnes-mood-work.jpg" /> ︎︎︎ Previous Project ︎ &nbsp;Project Menu ︎︎︎ &nbsp;Next Project https://andersonsoares.work/Digiorno-Nestle Sat, 27 Jun 2026 20:24:13 +0000 ANDERSON SOARES https://andersonsoares.work/Digiorno-Nestle Digiorno (Nestlé) I designed the user flow for the Digiorno (Nestlé) Cooking Instructions experience on Nestlé's global website. Given the large number of product variations, I chose a guided selection flow instead of displaying all products at once or relying on a search function. This approach streamlined the experience, allowing users to quickly and intuitively find the correct cooking instructions for their specific product. The flow proved to be effective and was later adopted as a scalable pattern for other Nestlé product lines across the global platform. Design, UX/UI &nbsp; &nbsp; &nbsp;&nbsp; Initial Exploration This (Bellow) was the first UX exploration focused on product navigation for the DiGiorno experience. The initial concept prioritized a clean, intuitive interface, allowing users to browse products using simple directional navigation. Through usability testing, however, I identified a potential scalability issue. While this approach worked well for DiGiorno's relatively small product lineup, applying the same navigation pattern to other Nestlé brands with much larger portfolios would create friction. Users would have to navigate through a long sequence of products before finding the one they were looking for, making the experience less efficient. Although the interface was user-friendly, this exercise proved valuable in validating assumptions, uncovering scalability challenges, and informing the next iteration of the user experience. <img width="1920" height="1043" width_o="1920" height_o="1043" data-src="https://freight.cargo.site/t/original/i/92ffec0e972df3196754faa8e266904402a830285f3176f8a7e90863028a5cc4/digiorno-mood-1.jpg" data-mid="250674070" border="0" src="https://freight.cargo.site/w/1000/i/92ffec0e972df3196754faa8e266904402a830285f3176f8a7e90863028a5cc4/digiorno-mood-1.jpg" /> Refined Solution Following the initial exploration, I developed a new navigation approach that proved to be more effective across both mobile and desktop experiences. The updated solution provided users with a more intuitive and efficient way to browse products, reducing friction and making it easier to find what they were looking for. The design also scaled more effectively across larger product portfolios, addressing the limitations identified during the first iteration. The proposed solution was approved and later extended to other product pages, becoming the foundation for a more consistent and scalable browsing experience across the platform. <img width="1920" height="2842" width_o="1920" height_o="2842" data-src="https://freight.cargo.site/t/original/i/ee334b98f963d9980ae51ce0378ac099aa76128fb4434dd54cd4a845d9aec239/digiorno-mood.jpg" data-mid="249874566" border="0" src="https://freight.cargo.site/w/1000/i/ee334b98f963d9980ae51ce0378ac099aa76128fb4434dd54cd4a845d9aec239/digiorno-mood.jpg" /> ︎︎︎ Previous Project ︎ &nbsp;Project Menu ︎︎︎ &nbsp;Next Project https://andersonsoares.work/Hospital-Sirio-Libanes Mon, 02 Feb 2026 19:46:33 +0000 ANDERSON SOARES https://andersonsoares.work/Hospital-Sirio-Libanes Hospital Sírio-Libanês A selection of visual design projects developed for Hospital Sírio-Libanês, covering institutional communication, campaigns and branded materials. The work focused on clarity, consistency and emotional sensitivity, respecting the complexity and responsibility of the healthcare environment. Art Direction, Design &nbsp; &nbsp;&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;<img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1e47f659769c7a4c27794e9e419bc2517706522d2bc0ed0781edcefffa333f01/poster_hsl-03.jpg" data-mid="244334467" border="0" src="https://freight.cargo.site/w/1000/i/1e47f659769c7a4c27794e9e419bc2517706522d2bc0ed0781edcefffa333f01/poster_hsl-03.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1836936498bd7754e708c0132dea639476e09796fefd3ac69e85b7b824e1aea3/poster_hsl.jpg" data-mid="244334464" border="0" src="https://freight.cargo.site/w/1000/i/1836936498bd7754e708c0132dea639476e09796fefd3ac69e85b7b824e1aea3/poster_hsl.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b62dd1b3ce5424c6431ce509d943e3d6459449180b094d08f5e3ff96746554bc/poster_hsl-02.jpg" data-mid="244334465" border="0" src="https://freight.cargo.site/w/1000/i/b62dd1b3ce5424c6431ce509d943e3d6459449180b094d08f5e3ff96746554bc/poster_hsl-02.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2421347d745c4d50de2bd1beaedc7a156eda2cec6d9c1d6f1d2ca84cf142eef8/thumb_hsl-04.jpg" data-mid="244438571" border="0" src="https://freight.cargo.site/w/1000/i/2421347d745c4d50de2bd1beaedc7a156eda2cec6d9c1d6f1d2ca84cf142eef8/thumb_hsl-04.jpg" /> ︎︎︎ Previous Project ︎ &nbsp;Project Menu ︎︎︎ &nbsp;Next Project https://andersonsoares.work/Huntington Mon, 02 Feb 2026 20:41:07 +0000 ANDERSON SOARES https://andersonsoares.work/Huntington Huntington A curated selection of branding and visual communication work developed for Huntington. The projects focused on creating a sensitive, welcoming and trustworthy visual language, translating complex and emotional topics into clear and human-centered design across different touchpoints. Art Direction, Design &nbsp; &nbsp;&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;<img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/900623eae951c4f8c5f226f942e4f4840b7058538a02346a36e31f54f6b5b624/01.jpg" data-mid="244336008" border="0" src="https://freight.cargo.site/w/1000/i/900623eae951c4f8c5f226f942e4f4840b7058538a02346a36e31f54f6b5b624/01.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f858536ae66c795a8da2ff88f6ee7894d32e0309f3b26509b068c20ab9f800c5/02.jpg" data-mid="244336009" border="0" src="https://freight.cargo.site/w/1000/i/f858536ae66c795a8da2ff88f6ee7894d32e0309f3b26509b068c20ab9f800c5/02.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4ddaad9399e06c8751b61363aa8a9ac1b3f184b2437773f36b5d5192dbb95153/03.jpg" data-mid="244336007" border="0" src="https://freight.cargo.site/w/1000/i/4ddaad9399e06c8751b61363aa8a9ac1b3f184b2437773f36b5d5192dbb95153/03.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2b5191b48c27af5df724d828e16f92fb7135117bb249afc2128302644424fcb7/folder.jpg" data-mid="244438582" border="0" src="https://freight.cargo.site/w/1000/i/2b5191b48c27af5df724d828e16f92fb7135117bb249afc2128302644424fcb7/folder.jpg" /> ︎︎︎ Previous Project ︎ &nbsp;Project Menu ︎︎︎ &nbsp;Next Project https://andersonsoares.work/WS-Tech Tue, 30 Dec 2025 17:22:39 +0000 ANDERSON SOARES https://andersonsoares.work/WS-Tech WS Tech WS Tech is a technical assistance brand specialized in computer, notebook, and ultrabook maintenance, designed to convey reliability, precision, and efficiency. The goal of the project was to create a clear and modern visual identity that reflects the essence of technology. The logo was inspired by the chips found on computer motherboards and electronic devices, with shapes that reference their structure and connections, resulting in a solid and contemporary symbol. The color palette draws from the metallic tones of electronic chips and circuits, reinforcing the brand’s technological, innovative, and trustworthy positioning. Art Direction, Branding, Design &nbsp; &nbsp;&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;<img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2b015085acdd9ef5235e8215c8f8958cace3c5515aa1d36ea4c5ad0aa786a51f/portfolio_WSTECH-01.jpg" data-mid="242287380" border="0" src="https://freight.cargo.site/w/1000/i/2b015085acdd9ef5235e8215c8f8958cace3c5515aa1d36ea4c5ad0aa786a51f/portfolio_WSTECH-01.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4d46d99bd3831565a7da13d9b3d8c0500263dcefffbdbde16d82886504f579fe/portfolio_WSTECH-03.jpg" data-mid="242287382" border="0" src="https://freight.cargo.site/w/1000/i/4d46d99bd3831565a7da13d9b3d8c0500263dcefffbdbde16d82886504f579fe/portfolio_WSTECH-03.jpg" /> <img width="960" height="1080" width_o="960" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a6e0de57e6d1bf5d11546295c76f6dd5188964d9b2ed4902f64c7ec5222e82e2/symbol-wstech.jpg" data-mid="250499608" border="0" data-scale="79" src="https://freight.cargo.site/w/960/i/a6e0de57e6d1bf5d11546295c76f6dd5188964d9b2ed4902f64c7ec5222e82e2/symbol-wstech.jpg" /> The symbol was developed by transforming the WS letterforms into a circuit-inspired structure, referencing the conductive paths commonly found on computer chips and electronic hardware. This approach creates an identity that feels inherently connected to technology while remaining clean, distinctive, and instantly recognizable. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f956841046c339ae9e51835fbc448c9e4a8816be55eb42af1d141532b34816a4/portfolio_WSTECH-05b.jpg" data-mid="243805651" border="0" src="https://freight.cargo.site/w/1000/i/f956841046c339ae9e51835fbc448c9e4a8816be55eb42af1d141532b34816a4/portfolio_WSTECH-05b.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/815b9bc0ae68453b33318ba99146d568223d894b3b0f62395cfb4d6a6cdfcf2d/portfolio_WSTECH-04.jpg" data-mid="242287383" border="0" src="https://freight.cargo.site/w/1000/i/815b9bc0ae68453b33318ba99146d568223d894b3b0f62395cfb4d6a6cdfcf2d/portfolio_WSTECH-04.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7ba53f2da14887d03388d4a32e5495d5c4437934d067fa27c988a63041641dfe/portfolio_WSTECH-03B.jpg" data-mid="243288389" border="0" src="https://freight.cargo.site/w/1000/i/7ba53f2da14887d03388d4a32e5495d5c4437934d067fa27c988a63041641dfe/portfolio_WSTECH-03B.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/52c2c2a9f9466b08934f2d90738bf42025f3dfe3b330817dc466672389b70bf9/portfolio_WSTECH-05.jpg" data-mid="242627007" border="0" src="https://freight.cargo.site/w/1000/i/52c2c2a9f9466b08934f2d90738bf42025f3dfe3b330817dc466672389b70bf9/portfolio_WSTECH-05.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/28f1911bc676db75368b181defa8f1bf8e95330d26051ae7543e58b9de2b39d4/portfolio_WSTECH-06b.jpg" data-mid="250499513" border="0" src="https://freight.cargo.site/w/1000/i/28f1911bc676db75368b181defa8f1bf8e95330d26051ae7543e58b9de2b39d4/portfolio_WSTECH-06b.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f487e257f2bc40e22d551fd0eebbd8a34f418edae3d3c5a8502dad227cd6f555/portfolio_WSTECH-08.jpg" data-mid="242675272" border="0" src="https://freight.cargo.site/w/1000/i/f487e257f2bc40e22d551fd0eebbd8a34f418edae3d3c5a8502dad227cd6f555/portfolio_WSTECH-08.jpg" /> ︎︎︎ Previous Project ︎ &nbsp;Project Menu ︎︎︎ &nbsp;Next Project https://andersonsoares.work/Oz-Celebrativy-Coin Sun, 02 Jun 2024 12:19:22 +0000 ANDERSON SOARES https://andersonsoares.work/Oz-Celebrativy-Coin Oz - Celebrativy Coin Oz. aims to regenerate the planet through sustainable agriculture. We sought to convey everything Oz. represents in a concise and objective manner, given that this involves a very small media format. Art Direction, Design - Copywriter: Breno Amaro 3D: Yuri Tavares <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ab1f2e6fae2c4259a04fff7879ebb4b6a7efc2af793d230afb37503212215515/moeda_mood_portifa.jpg" data-mid="212170675" border="0" src="https://freight.cargo.site/w/1000/i/ab1f2e6fae2c4259a04fff7879ebb4b6a7efc2af793d230afb37503212215515/moeda_mood_portifa.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/668e0241eb54f2c7288a406dba8b6204626ef1fd42cdb8de2bd1a1580d4e2147/moeda_mood_portifa_3d_final.jpg" data-mid="212172139" border="0" src="https://freight.cargo.site/w/1000/i/668e0241eb54f2c7288a406dba8b6204626ef1fd42cdb8de2bd1a1580d4e2147/moeda_mood_portifa_3d_final.jpg" /> ︎︎︎ Previous Project ︎ &nbsp;Project Menu ︎︎︎ &nbsp;Next Project https://andersonsoares.work/Rael-Diversoficando Mon, 22 May 2023 02:01:53 +0000 ANDERSON SOARES https://andersonsoares.work/Rael-Diversoficando Rael&nbsp;— Diversoficando Rael is a Brazilian rap artist who released the album "Diversoficando" in 2014, for which I had the honor of designing the artwork. When I started studying the creation of this work, I was inspired to bring something that would better identify the artist's identity, creating a custom typography motivated by graffiti artists. I developed various versions and chose the letters that best fit, dividing the reading into syllables. Depending on the order of reading, you would have two interpretations -&nbsp; "RAEL" (the artist's name) or "REAL" (True). I didn't find the latter negative because it also aligns with the work's concept. I believed that incorporating a black and white photo into the typography brought an elegant visual to the album. The typography ended up becoming a logo and was even used as jewelry. Art Direction, Branding, Design &nbsp; &nbsp;<img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b911288a1f0cd53b090880e417b319bce14f4c85969f2b0ea26c93e83b1070d0/2.jpg" data-mid="236869375" border="0" src="https://freight.cargo.site/w/1000/i/b911288a1f0cd53b090880e417b319bce14f4c85969f2b0ea26c93e83b1070d0/2.jpg" /><img width="3500" height="1969" width_o="3500" height_o="1969" data-src="https://freight.cargo.site/t/original/i/8e1395cd3d43c5cd8aab3db4297ecd8187e9b6964a6856c4fc86b417ab68dd8c/hero_RAEL_0001.jpg" data-mid="179491546" border="0" src="https://freight.cargo.site/w/1000/i/8e1395cd3d43c5cd8aab3db4297ecd8187e9b6964a6856c4fc86b417ab68dd8c/hero_RAEL_0001.jpg" /><img width="3500" height="1969" width_o="3500" height_o="1969" data-src="https://freight.cargo.site/t/original/i/d754bb6f37bd07e87fd288ea4dc6409f4b90932312ff1fec820d9546717c588f/hero_RAEL_0002.jpg" data-mid="179491545" border="0" src="https://freight.cargo.site/w/1000/i/d754bb6f37bd07e87fd288ea4dc6409f4b90932312ff1fec820d9546717c588f/hero_RAEL_0002.jpg" /><img width="3500" height="1969" width_o="3500" height_o="1969" data-src="https://freight.cargo.site/t/original/i/184f5372075f208043127946f013f3ff85e5d84a405ebb1ae38620a6b4b558e8/hero_RAEL_001.jpg" data-mid="179490818" border="0" src="https://freight.cargo.site/w/1000/i/184f5372075f208043127946f013f3ff85e5d84a405ebb1ae38620a6b4b558e8/hero_RAEL_001.jpg" /><img width="3500" height="1969" width_o="3500" height_o="1969" data-src="https://freight.cargo.site/t/original/i/0d4fbb44cb52884a059c9c94f5b96d7f0a52612d10798d2ed70c717ff091839e/hero_RAEL_002.jpg" data-mid="179490819" border="0" src="https://freight.cargo.site/w/1000/i/0d4fbb44cb52884a059c9c94f5b96d7f0a52612d10798d2ed70c717ff091839e/hero_RAEL_002.jpg" /><img width="3500" height="1969" width_o="3500" height_o="1969" data-src="https://freight.cargo.site/t/original/i/11f35e571c6f057bef8da65cc3de848529259e8d7a93fe58c6d60bb70a6f6f18/hero_RAEL_003.jpg" data-mid="179490817" border="0" src="https://freight.cargo.site/w/1000/i/11f35e571c6f057bef8da65cc3de848529259e8d7a93fe58c6d60bb70a6f6f18/hero_RAEL_003.jpg" /><img width="3500" height="1969" width_o="3500" height_o="1969" data-src="https://freight.cargo.site/t/original/i/b90c4df8861654414588006a9dbc26de6d30d9fc4f91e3b190b1f4b7fdfe29b5/hero_RAEL_005.jpg" data-mid="179491547" border="0" src="https://freight.cargo.site/w/1000/i/b90c4df8861654414588006a9dbc26de6d30d9fc4f91e3b190b1f4b7fdfe29b5/hero_RAEL_005.jpg" /><img width="3500" height="1969" width_o="3500" height_o="1969" data-src="https://freight.cargo.site/t/original/i/742aa104d7fb5049e178f5b85b4877be7d651b2297ceb0340b61cd359c549948/hero_RAEL_006.jpg" data-mid="179491548" border="0" src="https://freight.cargo.site/w/1000/i/742aa104d7fb5049e178f5b85b4877be7d651b2297ceb0340b61cd359c549948/hero_RAEL_006.jpg" /> ︎︎︎ Previous Project ︎ &nbsp;Project Menu ︎︎︎ &nbsp;Next Project https://andersonsoares.work/Hataka-Studios Sun, 21 May 2023 18:11:54 +0000 ANDERSON SOARES https://andersonsoares.work/Hataka-Studios Hataka Studios I aimed to create an identity for Hataka Studios – a recording studio specialized in music production in São Paulo – that would vibrate with the artistic audience of who goes to the place. I wanted to convey a serious and sophisticated tone that is also timeless and current. Art Direction, Branding, Design <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/95e69ac36acd0d22186648634667fd246d2b351a1af69cbe95f3e502f30d2c98/mood_hatakastudios.jpg" data-mid="235996014" border="0" src="https://freight.cargo.site/w/1000/i/95e69ac36acd0d22186648634667fd246d2b351a1af69cbe95f3e502f30d2c98/mood_hatakastudios.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/728a191c602175849533aa1a01b0304f2fdfde82495f4d8aa774f0770c6ee24d/hero_htk_006.jpg" data-mid="237265305" border="0" src="https://freight.cargo.site/w/1000/i/728a191c602175849533aa1a01b0304f2fdfde82495f4d8aa774f0770c6ee24d/hero_htk_006.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a232498d91211b271a6872f0e2a76dd90bcf1dbcdf659d7682bcad71f9c05eb4/hero_htk_02.jpg" data-mid="244104145" border="0" src="https://freight.cargo.site/w/1000/i/a232498d91211b271a6872f0e2a76dd90bcf1dbcdf659d7682bcad71f9c05eb4/hero_htk_02.jpg" /><img width="3500" height="1969" width_o="3500" height_o="1969" data-src="https://freight.cargo.site/t/original/i/6507f3c0d2ed085faa0bf32b92b89b72bcf05b3a04e31df4473cd17a8e4220cb/hero_htk_002_new.jpg" data-mid="182497382" border="0" src="https://freight.cargo.site/w/1000/i/6507f3c0d2ed085faa0bf32b92b89b72bcf05b3a04e31df4473cd17a8e4220cb/hero_htk_002_new.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2bdc8632da26d163647e2465a6a1b9a09704864b6e2742512862e6c436604a66/hero_htk_004.jpg" data-mid="244060452" border="0" src="https://freight.cargo.site/w/1000/i/2bdc8632da26d163647e2465a6a1b9a09704864b6e2742512862e6c436604a66/hero_htk_004.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3e0c7af41e8434f7161b464e92be67492ead2257c6dd42a7a3bb8acecc12ac0b/hero_htk_005.jpg" data-mid="236867986" border="0" src="https://freight.cargo.site/w/1000/i/3e0c7af41e8434f7161b464e92be67492ead2257c6dd42a7a3bb8acecc12ac0b/hero_htk_005.jpg" /><img width="1198" height="1198" width_o="1198" height_o="1198" data-src="https://freight.cargo.site/t/original/i/0ec1fc3b2abaab160c8c6041dc1a141fad1881a34ffd809c80f4a09f921f6573/img_01.jpg" data-mid="179460875" border="0" data-scale="35" src="https://freight.cargo.site/w/1000/i/0ec1fc3b2abaab160c8c6041dc1a141fad1881a34ffd809c80f4a09f921f6573/img_01.jpg" />&nbsp; <img width="970" height="1198" width_o="970" height_o="1198" data-src="https://freight.cargo.site/t/original/i/326dfc1cb6ce403ad44ddb7cb95e0982323132e622097ab4edca82e5ac3aeacb/img_02.jpg" data-mid="179460876" border="0" data-scale="28" src="https://freight.cargo.site/w/970/i/326dfc1cb6ce403ad44ddb7cb95e0982323132e622097ab4edca82e5ac3aeacb/img_02.jpg" />&nbsp;&nbsp;<img width="1198" height="1198" width_o="1198" height_o="1198" data-src="https://freight.cargo.site/t/original/i/7ee1873b6bcce9b1fef4ecff2e8c725da0813a1b398a115aecb3158e0d65198d/img_03.jpg" data-mid="179460874" border="0" data-scale="35" src="https://freight.cargo.site/w/1000/i/7ee1873b6bcce9b1fef4ecff2e8c725da0813a1b398a115aecb3158e0d65198d/img_03.jpg" /> ︎︎︎ Previous Project ︎ &nbsp;Project Menu ︎︎︎ &nbsp;Next Project https://andersonsoares.work/Instituto-Dayan-Siebra Sun, 21 May 2023 04:01:07 +0000 ANDERSON SOARES https://andersonsoares.work/Instituto-Dayan-Siebra Instituto Dayan Siebra Dayan Siebra is a vascular doctor, sometimes called vascular interventionist, also a YouTuber, with the goal of improving&nbsp; the health condition of his audience, preventing and combating diseases. He provides tips on his page about nutrition and supplement products for various needs in his videos. &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; The challenge was to create an identity that resonates with his audience while also having a solid, flexible and enduring foundation for his products that vary in composition. I aimed to bring something that is easily interpreted with a symbol reference to the shape of plants/herbs like a fractal. Art Direction, Branding, Design <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a0b80dc37966a300d43397bd3ea796b22f9423059baaa0f36913e9e3ad2af251/thumb_dayanlogo.jpg" data-mid="243995866" border="0" src="https://freight.cargo.site/w/1000/i/a0b80dc37966a300d43397bd3ea796b22f9423059baaa0f36913e9e3ad2af251/thumb_dayanlogo.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3b3799e66822c3c8f7cd41a2d82d930295c3b7aef610941faae63217b8345aa5/_004material_dayan.jpg" data-mid="243995868" border="0" src="https://freight.cargo.site/w/1000/i/3b3799e66822c3c8f7cd41a2d82d930295c3b7aef610941faae63217b8345aa5/_004material_dayan.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d77a5d8ef4148adf855a34d61fd78f5f4fd02acc5665173ca0c86615e5a56194/symbol-dayan.jpg" data-mid="250499379" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/d77a5d8ef4148adf855a34d61fd78f5f4fd02acc5665173ca0c86615e5a56194/symbol-dayan.jpg" /> The symbol was designed to evoke a fractal arrangement of leaves, drawing inspiration from the natural remedies and holistic approach that define Dr. Dayan Siebra and his team. Its geometric construction creates a sophisticated, timeless mark that is both highly recognizable and visually balanced, reinforcing a sense of harmony, growth, and trust. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1e91f3192055f387b2d1ed83d971195f52fd1954afdb222f29f3cbaa0fae7f09/_005material_dayan.jpg" data-mid="244057846" border="0" src="https://freight.cargo.site/w/1000/i/1e91f3192055f387b2d1ed83d971195f52fd1954afdb222f29f3cbaa0fae7f09/_005material_dayan.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9c5250bb78e26b2125843ba791b9c32dd14fb16502b02d86cdb9e5b839f95bb5/_003material_dayan.jpg" data-mid="243995872" border="0" src="https://freight.cargo.site/w/1000/i/9c5250bb78e26b2125843ba791b9c32dd14fb16502b02d86cdb9e5b839f95bb5/_003material_dayan.jpg" /><img width="3500" height="1969" width_o="3500" height_o="1969" data-src="https://freight.cargo.site/t/original/i/fc394af61440e0ba5071d20f4682b38c68903d0e3adb806218b5cdca9928d034/STATIONARY_DAYAN.jpg" data-mid="179425496" border="0" src="https://freight.cargo.site/w/1000/i/fc394af61440e0ba5071d20f4682b38c68903d0e3adb806218b5cdca9928d034/STATIONARY_DAYAN.jpg" /><img width="3500" height="936" width_o="3500" height_o="936" data-src="https://freight.cargo.site/t/original/i/3919ad203c56a5c29fe6e383d6aac751915e96cfb32c82c24599c922f412cfd7/icons_system.jpg" data-mid="182465979" border="0" src="https://freight.cargo.site/w/1000/i/3919ad203c56a5c29fe6e383d6aac751915e96cfb32c82c24599c922f412cfd7/icons_system.jpg" /><img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/19b235433d71357a6d2faae7d76bd157e01889b770dbf7b36fc9bc29205856b7/IMG_simbol_03.jpg" data-mid="179426487" border="0" data-scale="30" src="https://freight.cargo.site/w/800/i/19b235433d71357a6d2faae7d76bd157e01889b770dbf7b36fc9bc29205856b7/IMG_simbol_03.jpg" />&nbsp; <img width="747" height="747" width_o="747" height_o="747" data-src="https://freight.cargo.site/t/original/i/f33b5a905ae7ae7651185b1dc1c6b33b27ecb6de9bc817a477a7a06ef9b3ba0c/produto2.jpg" data-mid="250499296" border="0" data-scale="32" src="https://freight.cargo.site/w/747/i/f33b5a905ae7ae7651185b1dc1c6b33b27ecb6de9bc817a477a7a06ef9b3ba0c/produto2.jpg" /> &nbsp;<img width="790" height="790" width_o="790" height_o="790" data-src="https://freight.cargo.site/t/original/i/9449d1cf8e7105b458b6d5f26d0c4c658fd3e5e61ee7dc7625aa8d0c7cd1dbdb/produto.jpg" data-mid="250499274" border="0" data-scale="32" src="https://freight.cargo.site/w/790/i/9449d1cf8e7105b458b6d5f26d0c4c658fd3e5e61ee7dc7625aa8d0c7cd1dbdb/produto.jpg" /> ︎︎︎ Previous Project ︎ &nbsp;Project Menu ︎︎︎ &nbsp;Next Project https://andersonsoares.work/IVY Fri, 18 Aug 2023 01:05:01 +0000 ANDERSON SOARES https://andersonsoares.work/IVY IVY IVY is the new proposal for banking transactions in the USA, similar to PIX in Brazil, where people can make instant transfers/ payments and no fees. With a "Check" in place of the "V", I tried to symbolize the completion of the payment in the logo, making it easily understandable and identifiable. I also wanted to bring a youthful vibe with the colors and typography chosen, making it also a versatile brand. Art Direction, Branding, Design <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/62de4bb6cda413ae7658654954956daedb59968d9563c31b391f0f917ac79d1f/mood_01.jpg" data-mid="236850498" border="0" src="https://freight.cargo.site/w/1000/i/62de4bb6cda413ae7658654954956daedb59968d9563c31b391f0f917ac79d1f/mood_01.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/21eba6cefea6be2f713e8e576396d17573b86481d197e807e0e8c2232cd1af0c/06_ivy_THUMB.jpg" data-mid="237265207" border="0" src="https://freight.cargo.site/w/1000/i/21eba6cefea6be2f713e8e576396d17573b86481d197e807e0e8c2232cd1af0c/06_ivy_THUMB.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/22ae5aa90a5fad2c10b29ba3697476f84c4fbec9fde37910bf8760b0ce97bb80/06b_ivy_THUMB.jpg" data-mid="244401048" border="0" src="https://freight.cargo.site/w/1000/i/22ae5aa90a5fad2c10b29ba3697476f84c4fbec9fde37910bf8760b0ce97bb80/06b_ivy_THUMB.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ee76a65b8d355135ec060c4a685d524784fc11bce3065eed181652c87c7b8b4e/mood_02.jpg" data-mid="236850499" border="0" src="https://freight.cargo.site/w/1000/i/ee76a65b8d355135ec060c4a685d524784fc11bce3065eed181652c87c7b8b4e/mood_02.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/dfeb74d5ddd9b230e60718db593c9742d50660b680d8bb49c79ed642e80de8f9/mood_03.jpg" data-mid="236850500" border="0" src="https://freight.cargo.site/w/1000/i/dfeb74d5ddd9b230e60718db593c9742d50660b680d8bb49c79ed642e80de8f9/mood_03.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6f63729ca01a6e7b183e276348780f2e90d89973496a8c471ecc83093dc2cfdd/mood_04.jpg" data-mid="236850501" border="0" src="https://freight.cargo.site/w/1000/i/6f63729ca01a6e7b183e276348780f2e90d89973496a8c471ecc83093dc2cfdd/mood_04.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3c33dc364a4b755e2f0347c6516313786e398ba6e80379db2f5096b81cc5c6e6/mood_05.jpg" data-mid="242578288" border="0" src="https://freight.cargo.site/w/1000/i/3c33dc364a4b755e2f0347c6516313786e398ba6e80379db2f5096b81cc5c6e6/mood_05.jpg" /> ︎︎︎ Previous Project ︎ &nbsp;Project Menu ︎︎︎ &nbsp;Next Project